Bayer Consumer Health CRM

THE CLIENT
Bayer Consumer Health

THE ASK
Utilize CRM as a strategic engagement tool throughout the consumer and shopper journey to drive awareness and trial of the broader BCH brand portfolio. Reinforce overall Bayer brand equity and initiatives while cultivating lasting relationships to build a loyal Bayer customer base.

MY ROLE
Developed an email design system based on the brand’s style guide, ensuring that all monthly email campaigns adhered to the established design standards and maintained brand consistency.